Custom Research / Content Marketing
This new opportunity links research and content, presenting unique insights to the marketplace and positioning our partners as leading topical experts.
How it works:
Content marketing and data/insights teams collaborate with partner companies to build out a research/content model that would: identify relevant industry topic, conduct proprietary New Hope research and position the findings to New Hope’s trade and/or consumer audiences through co-branded content. This initiative would allow our partners to use content and data and insights as brand building-values and thought leadership tools, aligning themselves with some of the highest quality research and content in the natural products industry.
Deliverables include 1.) research findings 2.) gated and designed recap contextualizing the findings, promoted to New Hope’s trade and/or consumer audiences.