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Paid Social Media Campaign

Leverage the natural products community in a way that only Natural Products Expo can!

Your sponsored posts on the @NatProdExpo Instagram account will build brand awareness, drive booth traffic and share your unique story with our community. Amplify your message to our captive audience of decision makers, investors and influencers that make up the healthy lifestyle community. 

Just like working with an influencer, we want your message to really resonate with our audience. Inspired by the NEXTY Awards, paid social media campaigns will represent what we call “The 3 I’s“:

Innovation

The product or company shows truly creative thinking and execution (not a “me too” approach): uses a newly discovered or rediscovered ingredient, flavor profile, technique or process; fills a legitimate (though perhaps not recognized) natural products market need or niche; and/or is predicted to have longer-term impact in the industry. 

Integrity

The product or company adheres to an unusual or new mission targeting an issue or problem not yet widely addressed; its message/mission is clearly communicated, focused and effective, with real, wide-reaching potential or already proven positive social or environmental impact.

Inspiration

The product or company takes a creative, next-gen approach to clean ingredients, sustainability, transparency, traceability and safety/security.

Paid Social Media Campaign Packages

Standard Campaign - $1,500

  • 1 static post on the @NatProdExpo Instagram feed, with up to 3 images.
  • 2 Instagram Stories, posted for 24 hours each on the @NatProdExpo Stories feed.
  • Full details available here.

Expanded Expo West Campaign - $3,500

  • 1 static post on the @NatProdExpo Instagram feed during the two weeks leading up to Expo West 2021, with up to 3 images or videos and copy with hashtags & brand handles.
  • 1 Instagram Story, posted during the week of Expo West 2021 (May 23-27). 
    • Images or video posted with “Swipe Up” redirection for 24 hours on the @NatProdExpo Stories feed.
  • 1 static post during the week following Expo West 2021, with up to 3 images or videos and copy with hashtags & brand handles.
  • Full details available here.

Expanded Expo East Campaign - $3,500

  • 1 static post on the @NatProdExpo Instagram feed during the two weeks leading up to Expo East 2021, with up to 3 images or videos and copy with hashtags & brand handles.
  • 1 Instagram Story, posted during the week of Expo East 2021 (September 20-25). 
    • Images or video posted with “Swipe Up” redirection for 24 hours on the @NatProdExpo Stories feed.
  • 1 static post during the week following Expo East 2021, with up to 3 images or videos and copy with hashtags & brand handles.
  • Full details available here.

Company provides creative for posts and stories, must be approved by New Hope Network’s Standards department. New Hope Network team will determine scheduling of posts/stories within contracted timeframe. Non-exclusive opportunity available only to exhibitors of Natural Products Expo.

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