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The race to be the next explosive pet brand is the ultimate competition

– with passionate innovators seizing nascent opportunities and overcoming tremendous obstacles. In the $140 Billion global pet care industry however, winning takes more than a novel idea and personal grit.  It requires re-writing the rules of the mega-brands that built it.

The Pet Innovation Challenge challenges the idea that entrepreneurs are often left to ‘go it alone’ in their quest to do better by our pets and our planet. It’s a new kind of gathering, bringing together those creatives and industry mavericks who know how to make an impact with the innovative entrepreneurial ideas that will define the future. Together, we will tackle the greatest challenges our entrepreneurs face, and create a new rule book along the way. Will you accept the challenge?

October 2nd & 3rd

Bethlehem, PA

October 2nd – Pitch Event

Attention pet-lovers – attend our pet innovation pitch where you’ll see the entre-pet-neurs in action! Discover the ideas that are changing the pet-care landscape and experience some twists and turns that will keep you and our presenting companies on their toes as they compete for some hefty prizes. Plus, all proceeds of the event will go to support a local animal shelter.

October 3rd – Innovation Challenge

Industry leaders, entrepreneurs and investors: be ready to roll up your sleeves. In our mastermind solutions event, you’ll make new relationships, solve our entre-pet-neur’s challenges, and be inspired by the brightest young minds in one of the world’s fastest growing industries.

Click here to view the agenda

Entre-pet-neurs: Win Your Spot with Priceless Potential!

Yes there’s big cash… and over $50,000 of prize awards (such as a coveted booth at Natural Products Expo East and 6 months of services from the Factory). But as one of the prestigious 10 selected innovative companies in the Pet Innovation Challenge, you’ll have the focused attention of over 100 industry CEOs, business heavyweights, supply chain experts, marketing gurus and active investors for an entire day as they lean into YOUR challenges. Don’t miss this epic opportunity!

Application deadline September 5, 2019.

We’re looking for innovators in these pet categories:

  • Food/Treats
  • Alternative Proteins
  • Wellness/Functional Nutrition/Supplements
  • Pet Tech (not toys)

Apply today and your application will be reviewed by the teams at Factory and New Hope Network. Application close September 5, 2019.

For any questions, please email Mike Dovbish or call (415) 254-1116.


About Factory

Factory is a team of experienced operators with $250M of investable capital who acquire meaningful equity stakes in high potential food, beverage and pet health companies, and partner with them to rapidly build value. 

Our 31 team members have expertise in sales, marketing, product development, food science, manufacturing, distribution, supply chain, logistics, package engineering, food safety, consumer insights, social media, finance, and legal.

We are based in a one-of-a kind, custom-built, 40,000 sq. ft. innovation and scale-up facility in Bethlehem PA, where we provide partner companies with support and resources so invested capital can be used for growth, not SG&A.

About New Hope Network

New Hope Network is at the forefront of the healthy lifestyle products industry. With solutions for the complete supply chain from manufacturers, retailers/distributors, service providers and ingredient suppliers, the network offers a robust portfolio of content, events, data, research and consultative services. Through its mission to grow healthy markets, the New Hope Network helps businesses identify the people, products, partnerships and trends that create opportunities to grow businesses and bring more health to people.


Pet Innovation Challenge Agenda
Thursday, October 3rd

8:30am – 9:30am: Hosted Breakfast Roundtables
Meet some of our industry leaders in a breakfast roundtable discussion.

9:30am: Welcome
Rich Thompson, Founder, Factory LLC

9:40am: Featured Speaker

10:00am – 12:00pm: Challenge Introduction & Presentations
Each of our selected presenting companies will be prepared to bring their biggest challenge to the group. Attending participants will be assigned groups based on their experience and professed skillsets. 

12:00pm – 1:45pm: Working Lunch and Breakouts
The functional areas of the Factory will be available for your use as well as materials such as whiteboards, post-its, and craft supplies. 

2:00pm – 2:45pm: Sharing of results
It’s the results that matter in the rapid fire game of challenge-solving. What did you accomplish? 

2:45p – 3:00pm: Closing remarks

3:00pm – 4:00pm: Networking and Happy Hour