Engage the audience that puts your product on the shelf: retailers. Customized to the goal of your brand, New Hope’s retailer downloads provide education in the form of a 1-4 page PDF and/or insert into NFM magazine that is useful for category managers, buyers, store owners, and department managers. Already creating a piece of content for your consumers? Use this not only as a vehicle to educate retailers, but to turn them into advocates for your brand and its content. All downloads are gated and sponsors are delivered the contact information as leads.
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It’s no secret that hemp is huge. According to Hemp Business Journal, U.S. sales of hemp products reached $688 million in 2016, representing a five-year growth rate of 22 percent. By 2020, that market is expected to nearly triple in size to reach $1.8 billion. And, best of all, hemp’s most explosive growth is taking place right in the aisles of natural products stores, thanks to the rising popularity of CBD oil.
Despite these great strides, Mark Blumenthal, executive director of the American Botanical Council, says misconceptions still present a barrier: “If CBD had been found in another plant, it would be considered a miracle cure, a miracle functional food or a miracle drug.”
Well, wise retailers won’t let negative stereotypes stand in the way. The key is educating shoppers about the benefits of this ingredient through smart merchandising and clear communication. This guide will help you get there.
In many ways, regenerative agriculture represents the future of sustainable farming: Based on ecological principles, regeneration is focused on building soil health and recapturing carbon emissions from the atmosphere. The potential benefits are rich, helping to support everything from stable climate to community well-being.
Want to learn more? As the movement grows, so does the number of people and organizations committed to investing in the cause. Check out these top resources to help you stay ahead of this evolving conversation.
While they may not talk about it much, Americans are seriously concerned about their cognitive health. In surveys conducted by AARP and ASA-MetLife Foundation, more than 4 out of 5 people older than 50 say “staying mentally sharp” is their number one priority. In fact, deteriorating mental state concerns baby boomers more than death itself.
What’s more, nearly 9 out of 10 consumers believe it’s possible to improve cognitive fitness and trends in consumer spending show they are doing just that.
This category has been surging, so much so that forecasters say that brain health supplements will revolutionize the industry in much the same way heart health did years ago.