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Contactless Sampling: Press Box

Spark Change provides a place for brands, service providers and suppliers to get your products in front of key decision makers, starting with your Virtual Booth. From there, our sponsorship and marketing opportunities provide ways to highlight your innovations for good, lead important conversations and connect with the natural products industry.

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Contactless Sampling: Press Box



Want to get your product in the hands of a curated list of influencers, press and media that are specifically focused on the natural products category? This is the perfect Spark Change opportunity for you and your brand. As one of many ways we continue to adapt how we facilitate the media-brand connection for the natural products community, we’ve created a contactless sampling program. The Press Box gives manufacturers like you an opportunity to send your product to 100 top Spark Change members of the press.

How it works:

  • Top members of the press are selected by the Natural Products Expo Virtual team, including traditional media outlets and influencers, based on their interest in product discovery.
  • To guide press through the contactless sampling experience, participants will receive their curated sample box, along with:
    • Product guide created by New Hope Network, including your company and logo, social media handles, product name, product description and contact information.
    • A QR code linking to your company-provided single digital marketing piece.
  • Recipients are encouraged to post about their unboxing experience and tag the brands they discovered through this program, using a hashtag provided by New Hope Network.
  • Press participants are encouraged to give product feedback and visit your Virtual Booth to engage further with your brand.
  • You’ll receive a list of the press contacts that received your product samples.


  • This opportunity is priced for one SKU.
  • 120 total items will be required to fulfill this program (20% overage required by our distribution partner). 
  • Custom boxes or multiple product packs will not be accepted.
  • Recognition begins once contract is received.
  • Non-exclusive marketing opportunity.


  • Spark Change – Sustainable Solutions: November 10, 2021
    • Sales Deadline: October 1, 2021
    • Boxes arrive to press participants: November 4, 2021

*Pricing depends on required method of shipping, size and weight of product:

  • Shelf stable products:
    • Shipped weight up to 9 oz. or max dimensions of 8″ x 6″ x 3″: $2,750
    • Shipped weight up to 12 oz. or max dimensions of 12″ x 8″ x 4″: $3,250
    • Shipped weight over 12oz. or larger than 12″ x 8″ x 4″: $4,250
  • Frozen – any weight or size: $5,500
  • Refrigerated – any weight or size: $5,500

Ready for press to sample your product? Get started with this quick survey about your product.

Contactless Sampling: Retail Box