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Spark Change Experiences

Spark Change provides a place for brands, service providers and suppliers to get your products in front of key decision makers, starting with your Virtual Booth. From there, our sponsorship and marketing opportunities provide ways to highlight your innovations for good, lead important conversations and connect with the natural products industry.

Search opportunities by type below and click on the boxes to learn more. How will you spark change?

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Spark Change Experiences


Advertising & Social

Everyone enjoys a little break from their webinars here and there, why not align your brand with an experiential marketing opportunity that will create an impact on the attendees of Spark Change and the @NatProdExpo Instagram community! In a virtual world, getting into people’s offices and minds is harder than ever. Helping attendees activate alongside your brand will associate your company with fun and movement!

  • Logo featured in the Natural Products Expo Virtual environment during the Spark Change Event of your choice and in all promotions of the corresponding Experience.
    • Marketing pieces include online agenda, email marketing, and pre-event posts on all Natural Products Expo social media accounts with logo in image and tagging brand in caption.
  • 1 Exclusive “live” Experience during either the July 14 or November 10 Spark Change Event.
    • Up to 15-minutes featured during the programming selected.
    • Opportunity to have brand host, introduce and close each Experience.
    • Lead data from all Experience attendees.
  • 2 Experiences hosted on IGTV leading up to the Spark Change Event selected.
    • Live IGTV streams, up to 30-minutes long, to live on @NatProdExpo’s Instagram.
    • 2 Instagram boosted story posts tied to the IGTV Experiences.
  • Opportunity to pick 1 of 3 Experience themes for Show Management to arrange on your behalf.
    • Restorative Energy Experiences:
      • 1 Sound bath Experience to be played during Spark Change programming.
      • 2 Meditation Experiences to be played on IGTV.
    • Medium Movement Experiences:
      • 1 Pilates Experience to be played during Spark Change programming.
      • 2 Yoga Experiences to be played on IGTV.
    • High Impact Experiences:
      • 1 Barre Experience to be played during Spark Change programming.
      • 2 Interval Training /CrossFit Experiences to be played on IGTV


  • Spark Change Event Dates:
    • Spark Change Event #1: Wednesday, July 14
      • Sales Deadline: Friday, June 11
    • Spark Change Event #2: Wednesday, November 10
      • Sales Deadline: Friday, October 8
  • Exclusive marketing opportunity per Spark Change Event.
Coffee Break Digital AdvertisingAudience Access