Ad Units & Rates
Site Ad Units
Leaderboard
(728x90)
Highly visible units at the top/bottom of the page
Left Rail Adhesion
(300×250)
Consistent presence on the left rail as users scroll
In-Edit Rectangle
(300×250)
Appears upon initial page load and consistently as users explore content
Prestitial / Welcome
(640×480)
Loads on first visit, “Sponsored Introduction” is displayed with a countdown
Gallery Interstitial
Ad positioned within a content related slide show appearing every 5 slides
In-Article Video
Optimal user experience and viewability through in-article placement
Floor / Footnote
Fixed, adhesion ad unit that sits at the bottom of the page, remaining in the user’s view as they scroll
Mobile Standard Banner
Ads can be displayed on top/bottom of page or within the content and can include animation
Site Skin Ad
Ad positioned on the right and left hand “rails” on a page
Big Sky Ad
Half page ad at the very top of the screen ensures user views
Interested in a custom package?
Contact your sales rep for à la carte pricing for ALL ad units.
NFM
Include your product in the prestigious New Product Spotlight section of Natural Foods Merchandiser Magazine, reaching 65,000 qualified subscribers who rely on this trusted publication for the latest industry innovations.
Digital | Print & Digital Advertising | New Product Spotlight
Simple Submission Process: Building brand awareness across multiple high-impact channels has never been easier. Simply provide one high-quality product image and 50-60 words of descriptive text. Our expert team handles all the formatting, placement, and distribution to ensure your product gets maximum visibility across our entire platform ecosystem.
Inclusions:
- Product image and info in gallery on newhope.com.
- Product featured in print magazine in the New Product Spotlight section.
- Gallery featured in a dedicated e-newsletter.
- URL linking back to your product page or company website.
Grocery retailers rely on Natural Foods Merchandiser (NFM) magazine to provide the latest information needed to succeed in the nearly $300 billion natural products industry. Through this engaging content, NFM creates the perfect place for you to talk to buyers about your brand and products. NFM is the most trusted and widely distributed trade publication serving 65k (15k print subscribers and 50k digital edition subscribers) subscribing retail decision makers: category managers, buyers, store owners, managers, wholesalers, distributors, and more.
Digital | Print & Digital Advertising | Natural Foods Merchandiser (NFM)
NFM is a daily resource and the ideal tool to create brand advocates with interested Retailers. Announce entry into the market, build brand awareness, highlight new items, differentiate from competition, and communicate specific trade deals & incentives. NFM is instrumental in driving top-of-mind attendee awareness and booth traffic during Expo. Additionally, bonus copies are distributed to Key Buyers onsite at Expo West and Newtopia Now.
NFM is the most trusted and widely distributed trade publication serving 65k (15k print subscribers and 50k digital edition subscribers) subscribing retail decision makers: category managers, buyers, store owners, managers, wholesalers, distributors, and more.
92% read NFM to learn about new products and trends, 82% read NFM once a week or more, 78% interact with NFM content in multiple places and 28% view NFM content to their mobile device.
Three Strategic Issues Annually:
- Spring Issue: Expo West edition, perfectly timed to showcase your innovations alongside the industry’s premier trade show.
- Summer Issue: Newtopia Now edition, highlighting cutting-edge products and emerging trends.
- Winter Issue: Trends and look-ahead edition, positioning your product for the upcoming year’s market opportunities
Full Page Spread
- Full Page Non-Bleed Spread: 18” x 11”
- Full Page Bleed Spread: 20” x 12”
- $6,500
1/2 Page Spread
- Half Page Non-Bleed Spread: 18” x 5.25”
- Half Page Bleed Spread: 20” x 5.375”
Full Page
- Full Page Non-Bleed: 9” x 11”
- Full Page Bleed: 10” x 12”
- $6,500
Junior Page
- Junior Page Non-Bleed: 6.75” x 11”
- Junior Page Bleed: 7” x 12”
- $5,000
1/2 Page
- Horizontal Half Page Non-Bleed: 9” x 5.25”
- Horizontal Half Page Bleed: 10” x 5.625”
- $4,000
1/3 Page
- Vertical Third Non-Bleed: 3.25” x 11”
- Vertical Third Bleed: 3.25” x 12”
- Square Third Non-Bleed: 5.625” x 5.25”
- $3,000
Contact us for premium position pricing and custom insert rates
* Prices are gross as shown
Additional premium positions available
| 1-3 Ads | |
|---|---|
PREMIUM POSITIONS | |
Inside Front Cover |
* |
Inside Back Cover |
* |
Outside Back Cover |
* |
PAGES | |
Full Page |
$6,500 |
Junior Page |
$5,000 |
1/2 Page |
$4,000 |
1/3 Page |
$3,000 |
NewHope.com
NewHope.com stands at the forefront of the healthy lifestyle products industry, providing the ideal platform for your brand to communicate its message to engaged, qualified audiences. The innovative “Big Sky Ad Format” is a game-changer in digital advertising that offers groundbreaking ad formats designed to captivate and convert your target audience.
Digital Advertising | Banner | Big Sky Ad
$3,000
Maximum Visual Impact: With our half-page ad options, your brand dominates the user’s attention, ensuring maximum visibility and engagement. The Big Sky format delivers an immersive advertising experience that cuts through digital noise and creates lasting brand impressions.
- First-Visit Display: Your ad displays to users on their first visit, capturing attention when engagement is highest.
- User-Friendly Design: Includes an “X” button to ensure optimal user experience and maintain positive brand association.
- Cross-Platform Compatibility: Optimized display across desktop and mobile devices for maximum reach.
- Professional Integration: Seamlessly integrated into NewHope.com’s content experience.
Digital Advertising | E-newsletter | Navigating Natural
$4,000
- Qualified Professional Audience: Reach natural and organic industry retailers, distributors, manufacturers, investors, health practitioners and more through this trusted communication channel that delivers actionable intelligence directly to decision-makers’ inboxes.
- Premium Newsletter Content.
- Bi-Weekly Delivery: Tuesday and Thursday distribution ensures consistent audience engagement.
- Comprehensive Industry Coverage: News, trends, and insights across all natural products sectors.
- Business Intelligence Focus: Operations advice and industry data to guide decision-making.
- Professional Development: Content helps industry professionals improve business performance.
Digital Advertising | E-newsletter | Navigating Natural – Friday Edition
$4,000
- Qualified Professional Audience: Reach natural and organic industry retailers, distributors, manufacturers, investors, health practitioners and more through this trusted communication channel that delivers actionable intelligence directly to decision-makers’ inboxes.
- Premium Newsletter Content.
- Weekly Delivery: Friday distribution ensures consistent audience engagement.
- Comprehensive Industry Coverage: News, trends, and insights across all natural products sectors.
- Business Intelligence Focus: Operations advice and industry data to guide decision-making.
- Professional Development: Content helps industry professionals improve business performance.
Billboard
$2,000 per Share of Voice (4 SOV/month)
$1,250 per Share of Voice (5 SOV/month)
Floor Ads
$3,000 per Share of Voice (limited inventory)
Site Skin Ads
$3,000 per Share of Voice (limited inventory)
In Article Video Ads
$3,000 per Share of Voice (limited inventory)
Billboard Ads
$1,950 per Share of Voice (5 SOV/month)
Ad Sizes
1920×1080
640×480
970×250
468×60
320×50
300×250
ExpoWest.com
The Expo West audience relies on this website leading into, during and following the event to get valuable show information. Advertising on the site provides a great way to engage a targeted group of retailers, build brand and product awareness and drive booth traffic as well as quality web traffic.
Ads units are sold in 5% Share of Voice
delivered from January-June
Approximately 300K-400K+ impressions
delivered per share
Pricing per 6 months
$7,865
Floor Ads (exclusive opportunity)
$4,400 (4-month package from January-April)
Ad Sizes
728×90 (x2)
320×50 (mobile)
300×250 (x3)
Ask your sales rep for more info on our high impact floor ads, available only on our Expo sites
NEW HOPE NETWORK
Highlight your expertise and engage your target audience through meaningful content and education. Webinars are a cost-effective way to generate leads and align your company with industry experts. These pre-recorded webinars will be supported via robust marketing campaigns and are provided to your company for evergreen use and audience education.
Content Marketing | Webinar | 30-Minute Quick Fire
$10,000
Your best prospects are individuals who are actively looking for solutions and insights – the key principle that makes webinars so successful.
Our 30-minute LIVE Quick-fire, all-encompassing webinars are a cost-effective way to generate many leads and align your company with industry experts. Includes post event reporting, downloaded materials and MP4 file of pre-recorded webinar (if requested).
Inclusions:
- 2-touch email campaign to target retail audience.
- 1 post on New Hope Network social channel.
- Promoted in relevant newsletters.
- Lead delivery.
- Sell by date: 8 weeks before Go Live
Highlight your expertise and engage your target audience through meaningful content and education. Webinars are a cost-effective way to generate leads and align your company with industry experts. These pre-recorded webinars will be supported via robust marketing campaigns and are provided to your company for evergreen use and audience education.
Content Marketing | Webinar | 60-Minute
$15,000
These webinars will be supported via robust marketing campaigns and are provided to your company for evergreen use and audience education. Your best prospects are individuals who are actively looking for solutions and insights – the key principle that makes webinars so successful.
Our 60 minute LIVE webinar are a cost-effective way to generate many leads and align your company with industry experts. Includes post event reporting, downloaded materials and MP3 file of the webinar (if requested).
Inclusions:
- 2-touch email campaign to target audience.
- 1 posts on New Hope Network social channel.
- Promoted in relevant newsletters.
- Lead delivery.
- Sell by date: 8 weeks before Go Live
Maximize Your Webinar Investment with AI-Powered Content Transformation.
Content Marketing | Webinar | Content Multiplier
$5,000
Transform a single webinar into a comprehensive marketing arsenal with our innovative Content Multiplier solution. Powered by advanced artificial intelligence, this automated system dynamically repurposes your webinar content into multiple marketing formats, exponentially extending your ROI while reaching broader audiences across diverse channels.
How It Works
AI-Driven Content Transformation: Our sophisticated artificial intelligence engine automatically analyzes your webinar content and creates a cascade of new marketing materials, eliminating the manual effort traditionally required for content adaptation. This intelligent automation transforms one piece of content into multiple strategic assets designed for various marketing channels and audience touchpoints.
Key Benefits
- Maximize ROI & Efficiency.
- Extended Investment Value: Transform one webinar into multiple content pieces, multiplying your original investment.
- Time & Cost Savings: Automated repurposing eliminates manual content creation efforts.
- Resource Optimization: Perfect solution for businesses with limited marketing resources.
- Improved Efficiency: Reach target audiences across multiple channels simultaneously.
Have a new product launch? Personnel change? Exciting new initiative? This is an easy, cost-effective way to communicate your company news to a network of more than 80,000 industry professionals.
Content Marketing | Static | Press Release
$800
Press releases will be posted on newhope.com and incorporated into relevant newsletters.
Inclusions:
- Hosted on newhope.com
- All Press Releases are due within 10 business days of signed contract and subject to New Hope Standards review
- *Due to limited inventory if we do not receive materials by the designated due date, you will forfeit your press release slot and you will be charged regardless, unless arrangements are made ahead of the deployment date to move programming to a different month.
Sell by date: 4 weeks before Go Live
Align your company with the natural products industry’s trends and innovation podcast, The Natural List. The Natural List podcast is featured on newhope.com and in Navigating Natural Newsletter. It is available on Apple Podcasts, Spotify and everywhere else you get your podcast content.
Content Marketing | Content Recorded | Podcast (The Naturalist)
$1,000-$6,500
A New Hope Network podcast covering hot products, emerging trends and expert insights driving the future of CPG. New Hope Network’s trend spotters and industry analysts taste and try thousands of products before they hit store shelves, plus meet the founders, and hear the stories behind the world’s most disruptive food, beauty, and supplement companies. During this podcast, join New Hope hosts, Jessica Rubino and Adrienne Smith as they interview industry guests sharing the most compelling and (sometimes off the wall) innovations that are primed to transform the CPG industry and support a global shift toward healthier, more sustainable living.
Episode Package – $1,000
What’s Included:
- Three professionally delivered sponsor spots by our podcast hosts.
- Pre-recorded content submitted for sponsor approval before airing.
- Spot Details:
- Pre-roll (15-30 seconds): Episode introduction with sponsor acknowledgment.
- Example: “This episode is brought to you by [Brand Name], the makers of [Brand Slogan]”.
- Plays before episode content begins.
- Pre-roll (15-30 seconds): Episode introduction with sponsor acknowledgment.
- Mid-roll (30-60 seconds):
- Contextual sponsor message integrated into episode flow.
- Example: “Now for a quick message from our sponsor, [Brand Name], [connection to episode theme]”.
- Strategically placed during natural episode break.
- Contextual sponsor message integrated into episode flow.
- Post-roll (15 seconds):
- Closing sponsor acknowledgment.
- Example: “Thank you for listening. This episode was brought to you by [Brand Name]”.
- Plays at episode conclusion.
- Closing sponsor acknowledgment.
Monthly Package – $3,000
What’s Included:
All Episode Package benefits across multiple episodes throughout the month.
Quarterly Package (Exclusive) – $6,500
Premium Partnership Benefits:
- All Monthly Package benefits extended across three months.
- Exclusive sponsorship status during quarter period.
- Additional Value-Added Services:
- 10-minute dedicated guest episode featuring sponsor representative.
- Social media amplification with tagged posts driving traffic to guest episode.
- Enhanced episode landing page featuring sponsor headshot and logo.
- Priority placement and exclusive sponsor recognition.
Engage your audience and boost brand awareness with our professional video packages, perfect for social media or email campaigns.
Content Marketing | Content Recorded | Video Package
A La Carte $3000 or $7500 for 3
Easy-to-digest 30-second to 1-min in length video clips / reels, that are product or message focused. Ideal for brands to promote through social media channels, on company websites or Amazon.
The first video is a template, making it easier (and cheaper) to produce subsequent videos.
Inclusions:
- 1 post on New Hope Network’s LinkedIn.
- 1 post on New Hope Instagram social feed per video.
- 1 Instagram story per video, posted for 24 hours on the New Hope Network feed.
- Newhope.com landing page promoting videos.
- 1-touch marketing email promoting 3 videos.
Interactive infographics are highly sharable visual representations of educational content meant to attract and engage a target audience.
Content Marketing | Static | Mini eGuide
$8,000
Dive deep into specialized topics with our comprehensive Mini eGuide—a premium, multi-page digital publication that showcases your brand expertise alongside New Hope Network’s authoritative editorial content. Our expert editorial and design teams collaborate with you to create an in-depth resource that positions your brand as a thought leader while delivering genuine value to your target audience.
Expert Development Process
Professional Editorial & Design Excellence:
- 4-6 Page Format:
- Comprehensive coverage that allows for detailed topic exploration
Expert Editorial Team: Professional content development by New Hope Network’s seasoned writers
- Comprehensive coverage that allows for detailed topic exploration
- Custom Design Integration: Your brand logo and messaging seamlessly incorporated throughout.
- Specialized Topic Focus: Deep-dive content that addresses specific industry challenges and opportunities.
- Authoritative Content: Leverage New Hope Network’s industry credibility and expertise.
Inclusions:
- 2-touch email campaign to target retail audience.
- 1 post on New Hope Network social channel.
- Newhope.com display advertising to run for 1 month.
- Newhope.com landing page promoting the Mini Guide.
- Mini eguide is 4-6 pages long.
- Sell by date: 10 weeks before Go Live
Interactive infographics are highly sharable visual representations of educational content meant to attract and engage a target audience.
Content Marketing | Interactive | Infographic
$8,000
Transform complex information into visually compelling, easy-to-digest content with our custom infographic solutions. Choose between interactive infographics featuring dynamic animations and engaging elements, or static infographics with clean, professional design—both expertly crafted by New Hope Network’s content and design teams.
Interactive Infographics
Dynamic Visual Storytelling:
- Custom animations that bring data to life.
- Interactive elements that encourage user engagement.
- Unique visuals designed specifically for your brand and message.
- Multi-layered content that keeps readers engaged and informed.
- Click-through functionality for deeper information exploration.
Static Infographics
Professional Visual Communication:
- Clean, impactful design optimized for clarity.
- Strategic data visualization and information hierarchy.
- Professional graphics that reinforce your key messaging.
- Easily shareable format across multiple platforms.
- Fast-loading design for optimal user experience
Inclusions:
- 2-touch email campaign to target retail audience.
- 1 post on New Hope Network social channel.
- Promoted in relevant newsletters.
- Sell by date: 10 weeks before Go Live
Sponsored interactive or static articles are an effective way to communicate top-of-mind information to New Hope Network’s audience.
Content Marketing | Static | Category Captain
$8,000
Transform your brand messaging into compelling, professionally crafted articles that seamlessly integrate into our premium content ecosystem. Choose between interactive articles featuring dynamic animated graphs and callouts, or static articles with clean, focused presentation—both designed to maximize engagement and reinforce your key messaging.
Article Options
Interactive Articles
- Enhanced Engagement Features:
- Animated graphs and data visualizations.
- Interactive callouts and hover elements.
- Dynamic content that responds to user interaction.
- Visually compelling storytelling that holds reader attention.
- Static Articles.
- Clean, Professional Presentation:
- Streamlined design focused on content clarity.
- Professional layout optimized for readability.
- Strategic placement of key messaging and branding.
- Fast-loading format for optimal user experience.
Inclusions:
- Incorporated into the newhope.com content streams.
- 1-touch email campaign to target retail audience.
- Sell by date: 10 weeks before Go Live
This 2-page downloadable content piece will position your brand as a leading expert in your category or around relevant industry themes and trends.
Content Marketing | Interactive | Article
$7,000
Partner with New Hope Network to create a comprehensive, downloadable educational resource that positions your brand as a trusted industry authority. Our expert team collaborates with you to develop a strategic 2-page document that seamlessly integrates your brand messaging with valuable category insights, consumer data, and actionable guidance.
Document Structure
- Page 1: Category Overview
Comprehensive Market Intelligence:- In-depth category analysis and market trends.
- Relevant consumer data and behavioral insights.
- Industry context that establishes credibility.
- Strategic brand positioning within category landscape.
- Key takeaways that reinforce your brand’s expertise.
- Page 2: FAQ Solutions Hub
Practical, Actionable Guidance:- Answers to frequently asked consumer questions.
- Staff education points for retail partners.
- Easy-to-digest format optimized for quick reference.
- Category-specific insights integrated with brand messaging.
- Practical advice that drives purchasing decisions.
Inclusions:
- 2-touch email campaign to target retail audience.
- 1 post on New Hope Network social channels.
- Promoted in relevant newsletters.
- Sell by date: 10 weeks before Go Live
Activate Informa’s extensive proprietary audience database and drive actionable results by connecting your brand with our influential B2B decision-makers and buyers. With extensive targeting capabilities available, we’ll help you reach the right people, at the right companies, at the right time.
Digital Advertising | Audience | Audience Extension
$4,000
Precision Targeting Through First-Party Data: Our audience extension solution leverages Informa’s robust first-party database to identify and reach your ideal prospects wherever they’re consuming digital media across the web, video and social networks. By matching your target audience profile to our comprehensive database, we ensure your message reaches qualified decision-makers across multiple touchpoints.
What’s Included:
- Advanced Targeting Capabilities.
- First-Party Data Activation: Reach your known audience wherever they’re consuming digital media using Informa’s proprietary database.
- Demographic & Behavioral Targeting: Select audiences based on precise demographic profiles and behavioral data patterns.
- Database Matching: Match your target audience specifications to Informa’s robust database of B2B professionals.
- Cross-Platform Reach: Maximize your reach by advertising across a broad range of websites and digital platforms.
Reach qualified buyers in your specific market segment through our exclusive Partner Email service. Target a custom buyer audience across key categories including Food & Beverage, Lifestyle, Organic, Supplements, or All Categories with guaranteed exclusivity and professional campaign management.
Digital Advertising | Audience | Partner Email
Exclusive Single-Send Campaign: Your custom email creative is delivered as a single, one-time send to your chosen audience segment with complete exclusivity—only one company per send date ensures your message receives undivided attention from recipients.
Choose Your Market Segment:
- Food & Beverage: Buyers focused on food and beverage products.
- Lifestyle: Decision-makers in lifestyle and wellness categories.
- Organic: Professionals specializing in organic products and services.
- Supplements: Buyers in the supplements and nutrition market.
- All Categories: Comprehensive audience across all market segments.
Audience Size Options
Select Your Reach:
- 5,000 Recipients: Targeted reach for focused campaigns.
- 10,000 Recipients: Extended reach for broader market penetration.
New Hope eNewsletters
Navigating Natural
$4,000
Deployed: Tuesday, Thursday
- Premium Newsletter Content
- Bi-Weekly Delivery: Tuesday and Thursday distribution ensures consistent audience engagement
- Comprehensive Industry Coverage: News, trends, and insights across all natural products sectors
- Business Intelligence Focus: Operations advice and industry data to guide decision-making
- Professional Development: Content helps industry professionals improve business performance
Navigating Natural – Friday Edition
$4,000
Deployed: Friday
- Premium Newsletter Content
- Bi-Weekly Delivery: Tuesday and Thursday distribution ensures consistent audience engagement
- Comprehensive Industry Coverage: News, trends, and insights across all natural products sectors
- Business Intelligence Focus: Operations advice and industry data to guide decision-making
- Professional Development: Content helps industry professionals improve business performance
Show Daily – Expo West
$2,540
Daily newsletter distributed to all Expo attendees and exhibitors during the show
728×90 OR 180×150
Show Scoop – Expo West
$2,970
Weekly newsletter distributed to Expo attendees and exhibitors during the months of February & March (excluding the week of the show)
728×90 OR 180×150
